New fall arrivals! Check our facebook!
Rooted in the West Since 1959
For over 65 years, we’ve been a family-run store helping folks around Eaton look sharp and ride ready.
We’ve been here longer than most rodeos — and we’re not going anywhere.
From fair boots to work gear, this is where the West gears up. We stock real-deal Western wear — boots, hats, denim, and leather tack — from trusted brands like Ariat, Hooey, Hatco, and more.
We even shape hats right here in-store, just how you like it.
No online store — just shelves full of gear ready to try on. Whether it’s your first pair of cowboy boots or your fiftieth, we’ll help you find the right fit.
Friendly service and fair prices — that’s just how we do things.
Come on in and see for yourself.
From Shack to Landmark
The Rodeo Shop started as a dream — and a whole lot of grit.
Don and Joan Lutz got married on horseback in 1950 at a rodeo near Lewisburg. They worked hard, saved every penny, and bought land along Route 40 in the early ’60s.
With just $400, they built a small shack and filled it with tack and horse gear. That was the start of The Rodeo Shop.
Over time, they built a full indoor arena, hosted rodeos, gave riding lessons, and threw weekend dances. Don even sold trailers on the side. The shop grew — but it always stayed personal.
Don and Joan have passed, but the shop’s still in the family. Same ground, same spirit. We’re proud to keep it going the way they did: with friendly service, honest prices, and gear you can trust.
